Semalt Expert: Types Of Anchor Text And How To Optimize Them For Better SEO

One of the most effective search engine optimization tricks is the use of anchor text. When used properly, anchor text can significantly improve a site ranking on search engine results pages (SERPs). For those who aren’t very familiar with this subject, Andrew Dyhan, the Semalt Customer Success Manager, explains that anchor text refers to the clickable characters or text in a…